Dulux launches new ‘Change Starts Here’ brand campaign via DDB Melbourne

Dulux launches new ‘Change Starts Here’ brand campaign via DDB Melbourne

Dulux has revealed a new brand campaign, Change Starts Here, illustrating that something as simple as a lick of paint has the power to create change in one’s life, in this coming-of-age story.


The campaign, the first from DDB Melbourne, taps into the emotional power of change, following a girl on her change-filled journey from growing up in the country to life in the big city.


Says Anthony Moss, ECD, DDB Melbourne: “If you’ve ever painted something yourself, from a wall to a fence to a mailbox, you know the sense of rejuvenation and optimism that tin of Dulux can bring. Our new campaign leans into that authentic human truth to remind Australians of the power and impact of paint. And that change is always in your hands.”

Richard Hansen, marketing and innovation director, Dulux: “We’ve been helping Aussies rejuvenate and change their spaces for generations. We’re proud to launch this new direction for Dulux and to continue to champion change for Australian homes.”

The 60-second spot is supported by a fully integrated campaign including radio, social, digital and in-store.

Client – Dulux
Richard Hansen – Marketing & Innovation Director
Paul Murphy – Decorative Marketing Manager
Romy Nayagam – Dulux Brand Manager
Heather Hart – Interior Category Manager
Steph Brodie – Digital Manager B2C

Agency – DDB Melbourne
Mike Napolitano – Group Managing Director
Anthony Moss – Group Executive Creative Director
Dan Forrestal – Senior Copywriter
Lisa Dupre – Senior Art Director
Renata Barbosa – Head of Integrated Content
Jules Jackson – Senior Producer
Toby Beaumont – Managing Partner
James Cameron – Business Director
Lauren Sotelo – Senior Business Manager
Sam Ashton-Jones – Business Executive
Leif Stromnes – Managing Director Strategy and Innovation
Rachel White – Strategy Director
Troy Moloney – Head of Print Production and Studio
Geena Sophou – Senior Finished Artist and Designer
Claire McMahon – Senior Designer

Production – Scoundrel
Scott Pickett – Director
Morgan Benson-Taylor – Producer
Adrian Shapiro – Executive Producer
Bernard Garry – Editor – The Editors
Shelley Farthing-Dawe – DOP

Music & Sound House: Squeak E. Clean Studios
Original Music Composer: Lydia Davies
Executive Creative Producer: Karla Henwood
Sound Designer/Mixer: Paul Le Couteur 
Executive Producer: Ceri Davies

Klint Collier – Photographer