Dulux Australia appoints Howatson+Company as creative agency of record

Howatson+Company has been appointed by DuluxGroup as the creative agency of record for Dulux Australia.

The full-service independent agency has been brought on to lead the next chapter for the Dulux brand, with a remit spanning strategy, creative and production.

The appointment builds on Howatson+Company’s existing partnership with DuluxGroup, following its award-winning work for Selleys, Yates and Seasol International.

The Dulux appointment marks a significant expansion of the agency’s role across DuluxGroup’s portfolio. Howatson+Company will work with the Dulux team to build the next chapter of one of Australia’s most iconic and trusted brands.

Says Antoinette Tyrrell, Marketing Director, DuluxGroup: “Having worked closely with the team at Howatson+Company across our Group flagship brands, we’ve seen first-hand the impact of their strategic and creative capability to help us deliver business goals. We’re looking forward to seeing them raise the bar even higher to help us build the next chapter of Dulux.”

Says Renée Hyde, Group Managing Director, Howatson+Company: “Dulux is one of Australia’s most loved and iconic brands, and this is a wonderful next step in the partnership we have with DuluxGroup. To partner with them is a milestone for the agency, with many of us having a personal connection to the brand – we can’t wait to get started.”

The appointment is effective immediately.

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