Drumstick captures the joy of summer in new ‘Summer’s Here’ brand platform via SDWM

Aussie fan favourite, Drumstick ice cream, has launched its new brand platform ’Summer’s Here’ via independent agency SDWM.

For over 50 years, Drumstick and summer have been synonymous, with the product evoking a sense of nostalgia for Australians – memories of all the good times had while growing up. But a lot has changed in the last 12 months, let alone the last 50 years. That’s why the brand’s latest campaign, ‘Summer’s Here’, captures the pure joy summer can bring, targeting a new generation of Australians.

After what’s been a tough year, the campaign aims to remind people that summer isn’t just a season, it’s a mindset. The ‘Summer’s Here’ TVCs, directed by Kate Halpin from Sweetshop, transports a hero character out of the everyday and into a pool party world where the sun, fun and most importantly Drumsticks never end.

Says Andrea Hamori, head of marketing at Peters Ice Cream: “Summer is a time to enjoy yourself, connect with each other and create iconic memories. And that’s exactly what Drumstick is all about. The team at SDWM did a fantastic job bringing that universal feeling and the very essence of the brand to life.”

Says James Orr, creative founder at SDWM: “Drumstick has always been at the heart of Australian summer, so it’s been a lot of fun to create the ‘Summer’s Here’ platform and remind a new generation of Australians that summer is only a rip, lick and a bite away with Drumstick.”

The campaign launches across free to air and subscription TV and will be pushed out across digital, social and OOH channels.

Client – Peters Ice Cream
Head of Marketing – Andrea Hamori
Design Lead – Damian Kelly
Brand Manager – Tara Cook

Creative Agency – SDWM
Creative Founder – James Orr
Creative Founder – Elle Bullen
Design Founder – Jake Turnbull
Business Founder – Jarrick Lay
Copywriter – Alberta Gunner
Designer – Bella Plush
Project Coordinator – Caterina O’Brien
Producer – Kristy Fransen

Production company – Sweetshop
Director – Kate Halpin
Producer – Tom Davies
Managing Director – Edward Pontifex
Executive Producer – Greg Fyson
DOP – Campbell Brown
Post Production – Arc Edit
Post Producer – Michaela Fenton
Editor – Lucan Baynes
Colourist – Matt Fezz
Flame Artists – Heather Galvin
Casting Director – Stevie Ray

Stills Production – Accordion
Photographer – Christopher Tovo
Producer – Greg Toolen
Producer – Adam Litchfield
Retoucher – Jamie Phillips