Drug & Alcohol Services SA launches two new anti-smoking TV campaigns via Hybrid Agency

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Hybrid Agency, which employs 20 staff out of its Adelaide offices, has produced two new smoking cessation campaigns that hit SA televisions this week, titled ‘Recovery’ and ‘Don’t Let It In’ for Drug & Alcohol Services SA (DASSA).


While quit-smoking advertisements have been commonplace on SA television for many years, previous campaigns have been largely produced by either interstate or overseas agencies, then rebranded for a local audience.

Says Rob Porcaro, managing director, Hybrid Agency: “This is a significant moment for both Hybrid and the broader advertising industry in this state.

“It’s a genuine success story for South Australia in general and I’m very proud of the campaigns we’ve delivered.

“The quality of this work proves that an SA agency like ours can produce world-class content and there’s no need to look beyond our borders to achieve a premium result.

“The smoking cessation message is also a hugely important one for all South Australians and we feel privileged to be given the opportunity to deliver it by Drug & Alcohol Services SA.”

Says Craig Jackson, creative director, Hybrid Agency: “I cannot thank the entire team enough. Our clients, for their belief in the concepts; our internal staff, for pushing themselves to meet the challenge; the film and post-production teams, for their dedication in creating work that South Australia can be proud of.

“Ultimately, our goal has always been to motivate smokers to want to give up – and we believe these campaigns can help achieve that.”

Client: Drug & Alcohol Services SA (DASSA
Client Contact: Kirsty Mudge – Senior Project Officer

Agency: Hybrid
Managing Director: Rob Porcaro
Account Director: Lisa Jesse
Creative Director: Craig Jackson
Creative Team: Arwen Lindemann, Francesca Trimboli, Nick Milde
Agency Producers: Richard Wright, Leigh Beissel
Production Co: Firebox Films
Producer: Leona Cichon (‘Recovery’)
Director / DOP: Aaron Gully
Editor / Colourist: Sam Mathews / Jon Holmes (‘Recovery’)
3D Artists / Colourist: Mark Dixon / Rob O’Neil (‘Don’t Let It In’)
Audio: Justin Astbury (‘Don’t Let It In’), Justin Astbury / Justin Pounsett (‘Recovery’)