Droga5 takes a long-copy house ad in the Australian: let’s have more fun in 2011


Screen shot 2010-12-13 at 1.46.39 PM.jpgIt’s been a long time since an ad agency bought serious space in a national newspaper to promote themselves, and that is just what Droga5 Australia has done, taking out an ad in today’s Australian newspaper.

The CB Blog – and its anonymous comments – comes in for a bit of stick of course in the long-copy advertisement, written by D5 creative chairman David Nobay, who was also art director and typographer, four years after he wrote this opinion piece for the CB Blog.

The last time CB can remember an  agency in this region advertising themselves was back in April 2009 when BBH Asia-Pacific ran an ad in Media that carried the headline “What would happen to our business if all the agencies in Asia stopped doing scam ads this year?”