Droga5 was only 4 years old when the decade began, but it rapidly grew into one of the industry’s most high-profile players, expanding its annual revenue from $14 million to $200 million over the past 10 years (averaging more than 30% growth per year) and producing several of the best ad campaigns in modern marketing. Now, in recognition of its consistent creative excellence and skillful evolution in the face of industry uncertainties, Droga5 has been named Adweek’s Agency of the Decade.
Aussie expat David Droga launched Droga5 in 2006. The agency quickly grew to be a major player, with annual revenue growing from $14 million to $200 million over the 2010s. No agency has dominated the discussion around creative advertising more often in the 2010s than Droga5, which was a regular winner of U.S. Agency of the Year accolades.
Heading into 2010, the biggest question about Droga5 was whether the startup agency could maintain its momentum without sacrificing the obsessive creative spirit that made it such a phenomenon.
On the eve of 2020, one could argue the same question hovers over the agency—though it’s by no means a startup any longer. The New York-based creative shop that began the decade with 80 staffers packed into a space that “felt like a student dorm,” according to founder David Droga, is ending the 2010s as a 500-staff powerhouse with increasingly global ambitions that are likely to be fulfilled thanks to its recent acquisition by Accenture Interactive.