The One Centre is hosting its next ONEtalks series on 23rd, 24th and 30th October, a quarterly brand innovation talk series for creative professionals, strategists, brand marketers and business leaders.
The October series will explain how brands like Doconomy, Beyond, Oura, Wing and Lagunitas are disrupting established industries from finance to funerals and FMCG – as well as creating entirely new ones.
Says John Ford, CEO and founder, The One Centre: “We’ve been tracking the market to identify disruptive high-growth businesses and see what we can learn. One of the biggest themes we’re seeing is successful high-growth businesses being rooted in social purpose. But innovation needs a clear market opportunity: purpose needs profit. Our ONEtalks series explains how the most innovative products solve real human problems as well as exploit huge market opportunities.”
ONE talks is presented by John Ford and Katie Molloy, general manager at The One Centre.
Says Molloy: “ONEtalks is part a conversation about how brand marketing and experience professionals can play a bigger role in Australia’s innovation economy. By understanding how disruptive ideas are supported by constructive brand-building, we can help Australian innovators to build more purposeful brands.”
The One Centre has also launched ONEtalks, a platform dedicated to tracking leading brand ideas and innovation globally. Featuring case studies, videos, with podcasts coming soon, ONEtalks explains how disruptive, purpose-driven brands are beating the odds given that 98% of start-ups either fail or fail to grow within their first two years.
Choose from one of three ONEtalks sessions, hosted at The One Centre in Sydney:
Lunch talk: Wed 23rd October, 12:30 – 1:45 pm
Evening talk: Thurs 24th October, 6:00 – 7:30pm
Breakfast talk: Wed 30th October, 7:45am – 9:00am