“Don’t hold back, Australia” the catchcry in new series of 10 sec. spots for Jeep via CumminsRoss
July 28 2012, 11:38 am | | 9 Comments
Jeep Australia is making the most of its Olympics sponsorship, airing a series of 10 second spot via CumminsRoss, Melbourne with the message: Don’t hold back, Australia.
9 Comments
Cringeworthy; jingoistic, predictable, unoriginal, forced, awful.
A real channel changer.
Didnt watch all of them after 3 very stereotypical representations
Weird for a Yank brand. I know Toyota and AFL but Jeep is so American.
I reckon they are smart. They seemto cost nothing but have the same basic impact at the far more overblown and far larger budgets. I think Jeep is a smart brand. And CumminsRoss is a smart agency. They are making Jeep an Australian brand. Where as once no one drove yank tanks. That is smart.
Love it !!!!!! so Australian
I love it when the client makes their own ads.
The athletes got where they are by not holding back…seems a huge waste of money to tell our athletes not to hold back…unless you think they’re being bribed …think the agency held back on creativity on this one!
I like them. I think these ads are a nice reprieve from the overly emotional olympic ads, they are a bit of fun. Short and sweet!! There sure are a lot of Jeep Ads in 9’s coverage, and many of Coles as well, but there is at least a bit of variety with the Jeep ones. Don’t hold back Jeep! Don’t hold back Australia!
I love them! I feel like one of them! Don’t hold back australia!