Domino’s has launched a major new campaign this week declaring war on delivery charges to promote the fact that all large Domino’s pizzas are now available from just $15 including delivery.
The commercial, created by Elevencom, features an army of hundreds of Domino’s delivery experts, dozens of e-bike riders, and two gigantic Pepperoni Pete company mascots screaming “No Charge” as they run into battle.
Says Allan Collins, chief marketing officer ANZ, Domino’s: “The campaign is based on the insight that customers don’t like the nasty surprise of extra delivery fees when they order food online.
“We’re committed to simplifying our business and removing conditions and charges wherever we can, and our Any Large Pizza $15 Delivered deal is a big step in that journey.”
Ryan Fallowfield, creative director at Elevencom said the campaign was also an important step for the brand creatively.
Says Fallowfield: “We are continually looking to make our creative work for Domino’s more bold and engaging and we think this campaign will really stand out in the category.”
The campaign will air in Australia and New Zealand on TV and online channels.
Allan Collins, Chief Marketing Officer, ANZ
Melody Livingstone, Head of Marketing, ANZ
Teneille Rudd, Brand Manager, AU
Phoebe Kenny, Brand Manager, NZ
Peter Walmsley, Senior Production Manager
Ryan Fallowfield, Jono McCauley, Tim Arrowsmith, Daniel Crocetti,
Production: Taxi Film Production
Director: Jonathan Nyquist
Senior Producer: Mark Bishop
Post Production: Alt VFX
Senior Producer: Celeste Fairlie
Colourist and Flame Artist: Caleb De Leon
Sound: Sounds Like Butter
Sound Designer: Stevie-leigh Batiste