Domain appoints Howatson+Company as new agency of record following a pitch process
Domain Group has moved its flagship creative account to Howatson+Company after a pitch process. In addition to brand and creative services, Howatson+Company will also support the enablement of marketing technology and customer experience, as Domain Group accelerates its personalisation capability.
Says Rebecca Darley, chief marketing officer, Domain Group: “We thoroughly enjoyed the process with Howatson+Company, who demonstrated strong capability to deliver on our ambitious customer vision and brand evolution. I’m very passionate about strategic business partnering and I’m thrilled to have the H+Co team work alongside our teams to elevate our capability even further, bringing to life our marketplace strategy.”
Says Chris Howatson, founder and CEO, Howatson+Company: “This is a proud moment for H+Co. We were inspired by Domain’s vision, their expansive ecosystem of property services and the kindness and ambition of their people. To join their team is a privilege.”
The Domain win is an early present for Howatson+Company – the agency celebrates its second birthday on the 20th February.
8 Comments
What a great success Howatson &Co have been.
Agencies need to stop pitching. Unsustainable.
Three agencies in three years. Must be nice.
Not if you win.
But statistically, over time, you won’t ‘win’. You will mostly lose.
That last campaign was a stinker
Only if you’re not very good….
Easily sustainable if you actually know how to run a pitch,which Howatson clearly do.