Divorce Support Australia launches domestic abuse campaign via Imaginasaurus to help victims in crisis during COVID-19
Divorce Support Collective has engaged Imaginasaurus to launch a televised and digital campaign to promote its domestic violence response strategy during COVID-19, with resources that are FREE for all to download.
Victims of domestic violence are now more trapped than ever in what has been labelled the “Shadow Pandemic” and the risks of abuse they face during the current COVID-19 crisis cannot be ignored. In Australia, 40% of frontline workers in New South Wales reported increased requests for support with violence.
Says Phoebe Baker, founder of Divorce Support Collective: “I was alarmed by the rise in domestic violence since the start of the COVID-19 pandemic and felt compelled to highlight that victims of family violence desperately need support, and a plan, in these extremely difficult circumstances. We subsequently filmed the adverts to promote this as soon as we could.”
The eight-step plan is an essential resource for individuals who may be at risk to increase safety and to prepare in advance for the possibility of further violence.
Client: Phoebe Baker – Divorce Support Collective
Agency/Production Co: Imaginasaurus
Writer/Director: Jay Furby
Producer: Abby Hunt
Editor: Laurence Van Camp
Post Production: The Editors
Media Support: Gemma Tugby
Type: Ale Vieira
Sound: Simon Lister (Squeak E. Clean)
Casting: Casting Australia