Independent creative challenger-brand agency Mr Wolf has been selected as the creative agency of record for direct life insurer NobleOak following a competitive pitch.
NobleOak is the only independent Australian life insurer targeting the mass affluent market with products delivering outstanding value cover and no middle-man fees. Their unique direct distribution model allows them to work directly with customers, offering fully underwritten, high quality and competitively priced life insurance products. They are also the only life insurer to win the Canstar Direct Life Insurance award for outstanding value in 2016, 2017, 2018 and again in 2019.
Mr Wolf has been entrusted to develop an integrated campaign for the award-winning insurer, including a multi-spot TV campaign, digital and social as well as supporting OOH, print and retail.
Says Anthony Brown, CEO, NobleOak: “We were really impressed by the depth of Mr Wolf’s strategic and creative thinking. It was refreshing to work with an agency with a genuine passion for developing solutions that we believe will have a profound impact on the success of our business.”
Says Michael Stevenson, managing partner, Mr Wolf: “We’re thrilled to be working with the guys at NobleOak. Even though they were established over 140 years ago, their approach to business is very much one of a challenger and disruptor, so we’re excited about the opportunities that lie ahead.”
Says Tony Singleton, managing partner, Mr Wolf: “We all know that getting people to think about, let alone prepare for, the future is a tough challenge – even more so when it involves confronting your own mortality. So it’s great that NobleOak are really embracing what it means to be a challenger brand.”