Luminary has been appointed as the digital agency for UNICEF Australia, further consolidating the agency’s standing in the charity and not-for-profit sector. UNICEF joins Save the Children, Cancer Council Australia, Fred Hollows Foundation, Heart Foundation, Our Watch and The Shrine of Remembrance on Luminary’s list of high-profile charity and NGO clients.
Established in 1946, UNICEF is the United Nations Children’s Fund, a humanitarian agency that works to ensure every child has access to clean water, food, healthcare, education and a safe place to grow up. For more than 70 years, UNICEF has worked to promote and protect children’s rights on a global scale. UNICEF Australia was formed in 1966 to support that mission.
As UNICEF’s digital agency, Luminary will be supporting multiple projects, including an upgrade of the organisation’s flagship site unicef.org.au and The GoodWILL Project, an initiative that connects people wanting to leave a gift to UNICEF in their will with solicitors who provide their services free of charge. Luminary will also initially be tasked with developing a multi-year digital roadmap for the charity.
Says Marty Drill, CEO, Luminary: “We are absolutely thrilled to welcome UNICEF Australia into the fold here at Luminary. The work the organisation is doing in Australia and abroad is so vital. We are very honoured to have been given this opportunity to support that work. It gives our team members a real sense of purpose to be working with an organisation that is making a difference in the lives of so many. With our experience in the charity sector, we’re in a position to really bring a great depth of knowledge to UNICEF to help it achieve its goals.”
Luminary was selected as the digital agency for UNICEF Australia following a competitive pitch process. According to UNICEF Australia CEO Tony Stuart, it was a combination of not-for-profit experience and credentials in Kentico – the charity’s chosen content management system – that led to the decision to choose Luminary.
Says Stuart: “We’re really excited by the opportunity to work with Luminary. The agency has unparalleled experience with Kentico and it also has an impressive track record of achieving great results for charities. Even in the initial stages of working together, Luminary has solved challenges for us that previously seemed insurmountable. We’re very much looking forward to seeing where this partnership will take us.”