Digital ad business Rakuten Marketing appoints Anthony Capano to the role of MD, international

Australian industry veteran, Anthony Capano has been appointed managing director of international at digital advertising business, Rakuten Marketing.

Capano has an impressive history of success with the company, being promoted from his previous role as managing director of EMEA to now cover all territories outside of the US and Japan (including Asia-Pacific and Latin-America). Capano’s promotion follows the company’s commitment to double down on its investment in technology and services built for the global market.

As the former managing director of APAC, Capano launched Rakuten Marketing to the Australian market in 2012 and facilitated the company’s expansion into Singapore and across the greater Asia-Pacific region in 2017.

In early 2018, he was promoted to managing director of EMEA and has since spearheaded operations and successfully positioned Rakuten Marketing as a leading advertising solution across the EMEA market.

Says Nick Stamos, CEO, Rakuten Marketing on the company’s new global alignment: “Rakuten Marketing is committed to delivering leading digital advertising solutions that drive performance for our advertiser and publisher partners, and as a business, we are constantly looking at ways in which we can align to our customers.

“As more of Rakuten Marketing’s EMEA clients expand operations to the Asia-Pacific region, this appointment allows for the international operations to unify under one leader. Anthony’s understanding of the e-commerce industry in the EMEA and APAC regions, coupled with the growth he has driven for both Rakuten Marketing and our clients over his 6 years with the company were recognised as perfectly suited to naturally progress Rakuten Marketing’s international business.”

Says Capano: “It’s been fantastic to watch the APAC business continue to go from strength-to-strength and I’m thrilled to be back involved with the market. Further aligning the international regions works to better serve our clients who work with us across markets, and combines our teams’ expertise. I’m excited for Rakuten Marketing’s future ahead.”

Having overseen considerable business growth and expansion during his tenure, JJ Eastwood exits the business after one year as managing director of APAC.