Diabetes Australia promotes National Diabetes Week in media-first via Scout Frontier, Brisbane

In the first campaign to run on OOH network Motio, Diabetes Australia has partnered with Brisbane-based independent media agency, Scout Frontier to highlight the complexities of Diabetes and the hundreds of decisions that need to be made every day by sufferers of the disease.

 

People with diabetes have been hit extra hard by the pandemic. Not only has it [the pandemic] impacted their physical health with disrupted access to services and a higher risk of COVID-19 related illness – but for more than 40% of people with diabetes, COVID-19 has had a negative impact on their mental or emotional health.

Says Taryn Black, Diabetes Australia Policy and Programs Director: “Scout Frontier and Diabetes Australia is excited to be partnering with Motio for National Diabetes Week in a media first. It’s really fitting that such an important health initiative will be the first campaign to run on Motio’s expansive Health Network within General Practices around Australia.”

“This partnership is a great example of Motio’s vision to help Australian organisations drive better health outcomes through effective communications in trusted environments in moments of influence,” says Jack Mortlock, General Manager of Motio.

Says Adam Cadwallader, Managing Director of Motio: “Our network reaches well over three million Australians every month across health and wellness environments, meaning this important campaign is an important boost in fighting one of Australia’s most preventable killers that is so very prevalent in our industry”.

With its brand new Health network up and running and the ink now dry on its National representation deal with Medical Media, Motio has created one of the most unique Place Based Media environments in Australia.

Scout Frontier is part of the Rumbletown group of agencies. The campaign supports and promotes National Diabetes Week.