Dettol’s ‘Bat. Bowl. Dettol’ Goes In For A Second Innings, with new campaign via Saatchi & Saatchi


Dettol’s Cricket Australia partnership enters its second year with a new campaign from Saatchi & Saatchi Australia. With over half of Australians back in lockdown, Dettol is calling on all Aussies to continue their healthy hygiene habits in order to protect both the game of cricket and the people they love.


Leveraging Dettol’s partnership with Cricket Australia, the campaign also features Australian cricketers from all parts of the game, including the Australian Men’s team, the Big Bash League (BBL) and the NSW State Women’s team. Players included Pat Cummins, Nathan Lyon, Mickey Edwards, Ollie Davies, Anika Learoyd, Tahlia Wilson and Emma Hughes as well members of the famous supporter group, ‘The Richies’.

The integrated campaign launches with a 30” film running across TV and BVOD, supported with product specific content across Facebook and YouTube, OOH, in-stadium collateral, display media and owned channels.

‘Bat. Bowl. Dettol’ comes off the back of Saatchi & Saatchi winning a competitive creative pitch to work on the Dettol and Cricket Australia partnership.

Says Henry Turgoose, Marketing Director of Reckitt Health: “‘Bat. Bowl. Dettol’ worked incredibly hard for us last year in raising awareness and consideration but most importantly, protecting the game Aussies love. Building on its initial success, we wanted to help shape the return of the game, both at a grassroots and national team level, and embed healthy hygiene habits across a range of occasions relevant to the sport.”

Adds Flavio Fonseca, Creative Director of Saatchi & Saatchi Australia: “The second iteration of the ‘Bat. Bowl. Dettol’ campaign moves beyond cricket stadiums and into the everyday moments where cricket loving Aussies interact with this beautiful game. From removing unwanted germs after painting stumps on a wheelie bin to quickly sanitising your hands before enjoying a post-match sausage sizzle, Dettol plays a key role in protecting us from germs.”

Agency: Saatchi & Saatchi Australia
Creative Director: Flavio Fonseca
Copywriter: Rob Gooden
Art Director: Ryder Stevens
TV Producer: Liz Nunan
Integrated Producer: Simon Davis
Strategy Director: Matthew Morgan
Group Account Director: Suze Leddin
Account Director: Charlie Keeble

Post Production: Prodigious
Executive Producer: Tim Pietranski
Offline Editor: Aleks Manou
Online VFX: Matt Brunner
AE/Online Editor: AJ Scarcella
Grade: Ben Eagleton

Music & Sound Design: Rumble Studios
Sound Designer: Tone Aston
Composer: Jeremy Richmond
Music & Sound EP: Michael Gie

Media: Zenith
Investment Director: Brendan Van Ryn
Digital Director: Ali Bremner
Investment Manager: James Chapman

Client: Reckitt Benckiser
Marketing Director: Henry Turgoose
Category Manager: Tala Dajani
Senior Brand Manager: Rachel Cain
Brand Manager: Orli Winton