Destination NSW has launched the next phase of its tourism recovery campaign, Now’s The Time To Love NSW, spearheaded by new TV, social and digital creative which utilises New South Wales’ diverse landscapes and alluring experiences to inspire travellers around the globe.
The state’s breathtaking vistas play a starring role in the creative, ‘Love NSW From Home,’ encouraging visitors to dream about NSW’s wide open spaces and distinctive travel offerings they want to experience in the future.
Says Steve Cox, CEO, Destination NSW: “Providing travel inspiration is more important than ever – ‘Love NSW From Home’ is a reminder of all of the unique outdoor experiences that are waiting for us on our next NSW holiday, the trip we should start to dream and plan now.
“NSW’s experience-rich and visually stunning regional areas are showcased in the TVC, along with memorable activities visitors can only do in NSW, whether that’s sailing on spectacular Sydney Harbour, admiring the natural wonder that is the Three Sisters in the Blue Mountains, or catching a wave at Glasshouse Rocks on the NSW South Coast.”
Tourism plays a vital role in NSW’s economy with tourism delivering $43.3 billion to the NSW economy in 2019 with NSW continuing to be the number one tourism destination in Australia.
Launching during The Project’s one hour special, ‘The Love Australia Project’, ‘Love NSW From Home’ is the latest instalment in Destination NSW’s ‘Now’s the Time to Love NSW’ tourism recovery campaign, which was launched in February this year.
In addition to the TV buy on Network Ten, this phase of Destination’s NSW marketing program will be supported by social media activity to encourage people to dream about and plan a NSW holiday when travel restrictions lift.
Says Cox: “Now’s the time to start dreaming about taking a NSW road trip or short break – we want our campaign to be a reminder to all of us about the wide range of experiences that are ready to be discovered in NSW.”
The ‘Love NSW From Home’ TV commercial includes the following NSW locations and experiences:
– Sailing on Sydney Harbour with East Sail
– Scenic country views from Sierra Escapes, Mudgee
– Skiing and snowboarding at Blue Cow ski resort in Perisher, Snowy Mountains
– Aboriginal cultural tour on quad bikes with Sand Dune Adventures, Port Stephens
– Hot air balloon over the Clarence Valley during the Grafton Jacaranda Festival, NSW North Coast
– Wine tasting at Audrey Wilkinson in the Hunter Valley
– Surfing at Glasshouse Rocks, Narooma on the NSW South Coast
– Indigenous tourism experience in Wilcannia, east of Broken Hill in Outback NSW
– Camping on the Hawkesbury River
– Hiking through the scenic walk Woomargama National Park on the Murray River
For more NSW virtual experiences, check out https://www.visitnsw.com/love-nsw
Client: Destination NSW
Jan Hutton: General Manager, Marketing
Creative Consultancy: Hooligan Collective
Creative Brand & Advertising Partner: Destination NSW
Executive Producer: Bronwen Gwynn-Jones
Producer: Tom Ferguson
Editor: Luke McDonagh
Copywriter and Director: Dylan Harrison
Composer: Ryan Walsh
Sound Design: Cliff Jones, Noise Kingdom
Motion Graphics: Julian Burgess
Colourist: Yani Kronenberg
Designer: Duncan Garrett
Director, Editorial and Content: Bronwen Gwynn-Jones
Group Account Director: Rebecca Durr
Account Manager: Alana Clarke