dentsu appoints Anthony Bartram to general manager of investment role

dentsu has today announced the appointment of Anthony Bartram as the general manager of investment working across the Carat, iProspect and dentsu X brands.

Bartram brings almost two decades of experience in media to dentsu, and has a proven track record of leading sales teams, most recently as the head of agency partnerships at Australian Radio Network.

Says Danny Bass, CEO media, dentsu ANZ: “Anthony is a strong hire and rounds out our investment capabilities with a focus on working with our media partners. With Ben Shepherd now in place and Mel McDonald promoted to chief commercial officer, dentsu is ready to move into the never before and deliver strong results for our clients.”

Says Bartram: “2023 is shaping up to be a year of equal part challenge and opportunity given well documented macro-economic headwinds, the lingering effects of the pandemic and evolving patterns of media consumption. The opportunity to join dentsu as Danny and the team look to create the media agency of tomorrow whilst shaping best-in-class investment solutions for our client base was too good to turn down and I look forward to joining the team at the end of January.”

Bartram will be joining the business from January 23.