For nearly a century Revlon has continued to shine light on the power of women as individuals and then celebrate that uniqueness with pure joy. This year Delta Goodrem will be Revlon’s first Australian Brand Ambassador, joining a global cast of incredible women living life on their own terms.
To launch the partnership, Goodrem delivers her compelling take on Revlon’s Live Boldly global brand platform, in a 60” film created by Emotive and directed by Paola Morabito.
Says Goodrem: “Revlon is an iconic brand that is timeless whilst continuing to evolve, develop, and push boundaries. We are not one thing or one moment, no woman is and Revlon’s Live Boldly message is an important one – standing for self-expression, empowerment and recognizing the beauty and brilliance in each one of us. I am thrilled to be the Revlon Brand Ambassador for Australia and New Zealand.”
Goodrem has always been a symbol of beauty, optimism and raw talent. The film celebrates her as a multi-dimensional woman in her prime, someone who lives life boldly, fully, freely and with purpose.
Says Tiara Valder, creative director, Emotive: “This is a celebration of a modern woman seizing the narrative and inhabiting her power. A spirited articulation of Revlon’s Live Boldly ethos.”
Says Kaitlin Rady, general manager, Revlon: “Revlon was founded with the mission to create a more liberated beauty. One that embodied action, independence, inspiration and purpose. For us, Delta Goodrem is the essence of that sentiment and we are honoured to name her as Revlon’s first Australian Brand Ambassador.”
The announcement film is the first instalment of Revlon’s partnership with Delta Goodrem and also includes a stunning stills shoot for PR, social, OOH and retail.