Deloitte Digital’s Adrian Mills named jury president for LIA Transformative Business Impact and Creative Use of Data Jury
London International Awards (LIA) 2022 is going back to Las Vegas for this year’s judging. LIA’s judging panels are comprised of the top creatives in the world, from veterans to up and coming stars. The judging process requires that jurors see every entry in their respective competition, from the first round through statue discussions. There is no pre-judging to narrow the entries. This practice ensures that all jurors see every piece of work.
The Transformative Business Impact and Creative Use of Data Jury will be led by Adrian Mills, lead partner, creative brand advertising of Deloitte Digital. The members for this jury were selected for their talent and expertise in the realm of brand development, data and how the landscape of businesses are pivoting to keep up with the ever-changing cultural norms. The awarded work will be game changers in the industry as the judges bring their insightful perspective to judging.
Says Mills: “This is the second year of the Transformative Business Impact category and the first time it’s been combined with Creative Use of Data. I’m hoping to see entries that build on last year’s work, where we saw creativity and data used to solve actual business problems, not just communicate someone else’s solutions. Real business change, with creativity at the heart is what we’ll be looking to award this year”.
Barbara Levy, president, LIA: “We are pleased to have Adrian preside over this jury. Not just to judge Transformative Business Impact, which he chaired last year, but to preside over Creative Use of Data as well. I am pleased that Adrian, along with his stellar jury will be able to peruse and discuss the entries onsite in Las Vegas. It will be enlightening to see how businesses have used creativity to transform their brands and connect with consumers in new and novel ways.”
Says Bas Korsten, global chief creative Officer of Wunderman Thompson, will be in the Jury President’s seat for the 2022 Digital and Social Media & Influencers judging. This diverse jury represents a wide range of countries, backgrounds and specialist expertise from all corners of the industry.
Says Korsten: “There is so much creativity and innovation on all the platforms. I can’t wait to see, discuss and celebrate all the great cases from all over the world. Such an inspiring territory. Such an exciting jury to lead for LIA, a true creatives award show!”
Says Barbara Levy, president of LIA: “It’s such an honor to have Bas Korsten lead this jury. There is so much digital work out there. But the members of this jury have such a critical eye; we know that under Bas’ leadership, anything that survives the culling will be exceptionally breakthrough and deserving of a LIA Statue.”
Representing Australia on the Digital and Social Media & Influencers jury is Kent Boswell, national director of interactive at Traffik, Sydney and Dave Bowman, APAC head of creative at Google Australia.
The illustrious jurors joining Adrian Mills in the Transformative Business Impact and Creative Use of Data jury room include:
Amy Carvajal, Chief Creative Officer, Code and Theory, New York
Emma de la Fosse, Chief Creative Officer, Digitas UK, London
Jamie Hall, Managing Director, Business + Brand Design, co:collective, New York
Adam Kerj, Chief Creative Officer Europe, Accenture Song, Copenhagen
Janina Lundy, Head of Emerging Audience Development, Amazon Studios & Prime Video, Marina Del Rey
Gabriela Paredes Olguin, Head of MBCS Mexico, Media Brands – IPG, Mexico City
Julie Scelzo, Global Executive Creative Director, Dentsu Creative, New York
Ben Tarr, President, Leo Burnett Group Canada, Toronto
Kwame Taylor-Hayford, Co-Founder, Kin, Brooklyn
Stephan Vogel, Chief Creative Officer EMEA, Ogilvy, Frankfurt
Shannon Washington, SVP, ECD, Head of Creative, R/GA New York, New York
Taras Wayner, President, Creative Platforms & Solutions, Global, GroupM, New York
Bas Korsten as Jury President, will be joined by these other highly recognizable names on the Digital and Social Media & Influencers jury:
Kent Boswell, National Director of Interactive, Traffik, Sydney
Dave Bowman, APAC Head of Creative, Google, Sydney
Reed Collins, Chief Creative Officer, Asia Pacific, Ogilvy, Hong Kong
Lauren Costa, Executive Creative Director, JOAN Creative, New York
Melissa Eccles, Head of West Coast, TikTok Creative Lab, TikTok, Los Angeles
Marina Erthal, Creative Director, R/GA, São Paulo
Pancho González, Co-Founder / Chief Creative Officer, Inbrax, Santiago
Magnus Jakobsson, Chief Creative Officer, The North Alliance, Stockholm
Brian Murray, Executive Creative Director, Zulu Alpha Kilo, Toronto
Jenny Nicholson, Executive Director, Brand Experience, McKinney, Durham
Maddie Raedts, Global Fashion & Luxury, Media.Monks, Amsterdam
Amin Todai, Chief Creative Officer, OneMethod, Toronto
Dissara Udomdej, Chief Creative Officer / Founder, Yell Advertising Bangkok, Bangkok
Juan Pablo Valencia, Regional Creative Advisor, FCB Artgroup, Istanbul
Ioana Zamfir, Executive Creative Director, MRM Romania, Bucharest
The entry system is now open. All early bird entries that are submitted and finalized by 15th June, 2022 will enjoy a 25% discount.
Final Entry Deadline: Friday 2nd September
Judging in Las Vegas: 29th September – 7th October
Winners Announced: 8th November
For more information on the juries, visit our website at: www.liaawards.com.