Del Monte Australia appoints Marketing Bee

Australian creative and marketing agency Marketing Bee has announced its appointment to support Del Monte’s Australian market activities, further strengthening the agency’s position as a specialist partner for Asian food and FMCG brands seeking growth in Australia and New Zealand.

The collaboration adds another globally recognised name to Marketing Bee’s growing portfolio of Asian and international food brands and reflects the agency’s increasing role as a strategic bridge between Asian food brands and Australian consumers.

The Del Monte relationship is being coordinated across multiple markets, with stakeholders spanning Australia, Singapore and Japan. Del Monte in Asia operates under the ownership of Kikkoman Corporation, one of Japan’s most respected food companies and a global leader in food and beverage products.

Marketing Bee Founder and CEO Sharon Latour said the appointment reflects a broader shift in Australia’s food landscape, where consumers are increasingly embracing global flavours, international brands and multicultural dining experiences: “Australia’s food industry is becoming increasingly connected to Asia, not only through migration and travel, but through consumer demand itself. We are seeing more brands recognise the opportunity to build meaningful market presence in Australia while maintaining the authenticity that made them successful internationally.”

The appointment builds on Marketing Bee’s extensive experience working with leading Asian food brands and distributors across the region. The agency has developed a reputation for helping international brands navigate the Australian market through localised creative strategy, content production, public relations, influencer engagement, television integrations and digital marketing.

Over recent years, Marketing Bee has worked with a growing portfolio of Asian food manufacturers and distributors, delivering campaigns designed to connect global brands with Australian consumers while preserving cultural authenticity and product heritage.

The Del Monte appointment reinforces Marketing Bee’s strategic focus on the food, beverage and multicultural consumer sectors and further establishes the agency as a preferred partner for Asian brands looking to expand their presence in Australia and New Zealand. The team recently met the client team at FHA 2026 and feedback was overwhelmingly positive.

The agency’s current roster includes Lion Brand, Kawan Foods, Haldiram’s, Prima, DJ&A and more.

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