DDB Sydney appoints Vanessa Boueyres as a managing partner leading the Westpac account

DDB Sydney today announced the appointment of Vanessa Boueyres as a managing partner leading the Westpac account.

Boueyres has 20 years’ experience in marketing and agencies and brings strong business acumen, integrated communication solutions, and team empowerment skills to her new role at DDB Sydney.

Prior to joining DDB, Boueyres was head of marketing at sustainable designer furniture B-Corp company Koskela and was also head of marketing at Woolworths owned Macro Wholefoods Market and head of brand communications at Woolworths Food Co.

On the agency side, she was a managing partner at M&C Saatchi Group where she led Tourism Australia and the agency’s recently Effie awarded, global ‘Come and Say G’Day’ campaign. Prior to that she was general manager and head of account management at VML and began her career in her native Paris at TBWA. She has worked on brands including Nivea, Danone and BWS.

In her new role as managing partner, Boueyres will lead the agency’s Westpac account, one of DDB’s largest teams, responsible for setting the brand strategy and fully integrated creative and production services.

Says Sheryl Marjoram, CEO, DDB Sydney: “I’m thrilled that Vanessa is joining DDB. She is laser focused on effectiveness, restless in her ambition, deeply passionate about creativity, and fun to be around. Her experience both client side and ours makes her a real asset. Her impact is already being felt and I can’t wait for what’s next.”

Commenting on her new role, Boueyres says: “The opportunity to work at DDB with Sheryl and the leadership team and on the premier Westpac account was an opportunity too good to pass up. I’m excited to move back into agencies, where my true passion lies. My career across Europe and Australia has been dedicated to leading change for iconic brands and I can’t wait to bring that experience to DDB and Westpac.”

Boueyres’ appointment is effective immediately.