DDB presents Volkswagen Polo, condensed


Screen shot 2010-11-09 at 10.32.32 PM.pngTwo guys effortlessly condense an awful lot into a small spot. Much like Volkswagen have done with their new Polo.

A new TVC via DDB Sydney, directed by Paul Middleditch via Plaza Films.

Steve Wakelam and Grant McAloon, Group Creative Heads, DDB Sydney, said: “Rather than fighting against what could have been a long, dry list of product features we decided to turn them into our creative ideas and hopefully have a bit of fun along the way. More importantly we managed to get a Chicago song in there, a long term professional goal.”

The purpose of the new ad is feature-focused and timed to coincide with the launch of the new Polo GTI in December.

Jutta Friese, GM Marketing, Volkswagen said: “This campaign serves to highlight the key features of the Polo in an engaging way. The result is a really humorous TVC that will be both eye (and ear) catching to the audience.”

The 30-second Polo TVC aired for the first time on Sunday 7 November. This version of the ad will run for three weeks, followed by a new version for the Polo GTI airing from Sunday 5 December.


Agency: DDB Sydney:

Executive Creative Director: Matt Eastwood

Creative Group Heads: Steve Wakelam & Grant McAloon

Agency Producer: Claire Seffrin

Business Management: Patrice Bougouin

Planning Director: Nick Andrews

Production House: Plaza Films

Director: Paul Middleditch

Producer: Peter Masterton

DOP Daniel Ardilly

Post House: The Editors

Sound: Nylon Studios

Media Agency: Mediacom