DDB Melbourne wins B&D Group digital account

DDB Melbourne has won the digital account for B&D Group. DDB will now lead the integrated digital strategy and development for B&D Group – Garage Doors & Secure Access Systems including SEO, website content and user experience.

The appointment sees DDB expand its remit within the Dulux Group with the agency also working with British Paints, Selleys and Dulux brand.

Says Kate Sterling, managing director, DDB Melbourne: “We are thrilled to be partnering with B&D to help drive a more seamless and intuitive customer experience across their range of products. It’s an exciting time for the brand (and us) as they continue to aggressively grow and evolve their offering.”

Says Therese Winterburn, marketing and innovation director, B&D Group: “We appointed DDB as our digital partner to help implement a stronger and more visible presence for the brand – across a raft of channels. We came to them with a very clear brief and were impressed with their response around both the short- and long-term focus for the brand.”