CB Exclusive – Volkswagen Australia and DDB Group Sydney have created a series of print executions promoting Volkswagen’s Park Assist technology.
The ad series, ‘Nightmare Spots’, depicts a number of different parking scenarios that any driver would hate to attempt without a little extra help from their Volkswagen.
Park Assist technology automatically identifies a space your car will fit in, then performs the perfect park with the driver just controlling the accelerator and brake.
Steve Wakelam, creative director at DDB Sydney commented: ‘Volkswagen is at the forefront of driver-assist technologies – their cars practically park themselves. But rather than focusing purely on the ‘techy’ side of Park Assist, these print executions are a light-hearted reminder as to why all this technology might be rather useful.”
Executive Creative Director: Dylan Harrison
Creative Directors: Steve Wakelam and Nick Pringle
Creative Team: Steve Wakelam and Nick Pringle
Managing Partner: Nicole Taylor
Business Director: Dave Murphy
Business Executive: Kim Friedlaender
Print Producer: John Wood
Art Buyer: Leesa Murray
Retouching: Matt Bright
Photographer: Andreas Bommert
Producer: Grant Navin – Freeway Reps
Media Agency: MediaCom
General Manager, Marketing: Jutta Friese
Brand Communications Manager: Peter Stewart
Advertising Specialist: Loren Elsegood