DDB Sydney launches ‘Nightmare Spots’ print campaign for Volkswagen Park Assist technology


Piark1.jpgCB Exclusive – Volkswagen Australia and DDB Group Sydney have created a series of print executions promoting Volkswagen’s Park Assist technology.

The ad series, ‘Nightmare Spots’, depicts a number of different parking scenarios that any driver would hate to attempt without a little extra help from their Volkswagen.

Park Assist technology automatically identifies a space your car will fit in, then performs the perfect park with the driver just controlling the accelerator and brake.

Park 4.jpgPiark3.jpgSteve Wakelam, creative director at DDB Sydney commented: ‘Volkswagen is at the forefront of driver-assist technologies – their cars practically park themselves. But rather than focusing purely on the ‘techy’ side of Park Assist, these print executions are a light-hearted reminder as to why all this technology might be rather useful.”


Executive Creative Director: Dylan Harrison

Creative Directors: Steve Wakelam and Nick Pringle

Creative Team: Steve Wakelam and Nick Pringle

Managing Partner: Nicole Taylor

Business Director: Dave Murphy

Business Executive: Kim Friedlaender

Print Producer: John Wood

Art Buyer: Leesa Murray

Retouching: Matt Bright


Photographer: Andreas Bommert

Producer: Grant Navin – Freeway Reps

Media Agency: MediaCom


General Manager, Marketing: Jutta Friese

Brand Communications Manager: Peter Stewart

Advertising Specialist: Loren Elsegood