David Jones has confirmed that the upmarket department store has added Maud and Medium Rare to its roster of agencies.
Maud has been appointed as David Jones’ brand agency partner, whilst Medium Rare has been enlisted as its new content agency.
David Jones’ previous creative agency was TBWA\Sydney.
Statement from David Jones: “David Jones is focused on finding new ways to connect with our customers and we believe Maud and Medium Rare are the right partners for us to collaborate with on this. Maud will be driving bigger, bolder moments for David Jones, whilst Medium Rare will lead our content strategy and approach; already via JONES magazine, but additionally in driving content-led campaigns for key categories. We believe both partners are exceptionally well placed to elevate David Jones customer engagement and bring about a fresh and exciting new creative direction for the business.”