David Johns’ ‘Buy My Barina’ film for Cancer Council Australia reaches over 1 million views
July 23 2014, 12:35 pm | | 3 Comments
Since the launch of Sydney adman David Johns’ ‘Buy My Barina’ Twitter campaign for Cancer Council Australia, the online video has reached over 1 million views on YouTube.
The campaign involves Johns selling his 1999 Holden Barina via Twitter. The Barina will be auctioned for the charity Cancer Council Australia.
3 Comments
If this was paid for by Holden its genius.
So if you rip off a guy’s Buy My Volvo ad, but you’re doing it for “cancer” then that makes it alright?
Maybe it does, but it doesn’t make it PR-worthy.
Shit that’s right. Gees what a poor rip-off this is too. Volvo was written with class and talent.