Dare Cold Pressed battles a ‘hipster infestation’ in newly launched campaign via AJF Partnership


Screen Shot 2018-03-02 at 2.26.39 pm.jpgIn a new campaign via AJF Partnership, Dare Cold Pressed battles a ‘hipster infestation’ at the factory, brought to life by director Nick Kelly at the Sweetshop.

Dare Cold Pressed has been on the market for almost a year, and is now supported with a major campaign for the first time since its launch.

Says Darryn Wallace, director of marketing and innovation at Lion Dairy & Drinks: “Made with only three natural ingredients, this product is outstanding and goes toe to toe with the likes of barista quality coffee. We’re incredibly proud of the work we’ve produced with the AJF team on the Dare masterbrand and now this for Dare Cold Pressed.”

Says Josh Stephens, partner and executive creative director at AJF Partnership: “We wanted to make a bold impression for Dare Cold Pressed’s film debut, and who better to help position its quality coffee credentials than the toughest coffee critics in the world.”

The fully integrated campaign is set to launch in NSW, VIC, SA, and QLD from Sunday 4 March


Creative Agency: AJF Partnership

Creative: Josh Stephens, Glenn Dalton, Ed Carveth, Brent Liebenberg

Account Management: Sarah Tukua, Megan Wailes

Planning: Jacqueline Witts, Heleen Hidskes

TV Production: Roz Ruwhiu

Lion Dairy & Drinks: Darryn Wallace, Sharon Winton, Anne Dowsley, Jacqui Shemer

Production Company: The Sweet Shop

Director: Nick Kelly

Producer: Nikolas Aulich

Executive Producers: Loren Bradley, Edward Pontifex

Managing Partner: Wilf Sweetland

Post: Stu Morley – The Editors

Sound: Paul Baxter

Photography: Hart & Co/Isamu Sawa

Media Agency: Starcom