Daniel Borghesi and Jake Rowland from M&C Saatchi win the inaugural LAUNCH competition

Daniel Borghesi and Jake Rowland from M&C Saatchi have been announced as winners of the inaugural LAUNCH competition. Winning $10,000 in prize money and places in this year’s global LIAisons virtual coaching program, Borghesi and Rowland’s entry titled ‘Snore Credit’ was selected as the overall winner.

It’s been a rewarding few weeks for the team, with Borghesi (above right) and Rowland (above left) also winning a trip to Cannes as part of the Young Lions competition.

Says Borghesi and Rowland: “To take out the inaugural LAUNCH comp is something we’re both super proud of. These kinds of initiatives are invaluable for young talent, and more importantly, it’s nice to still be considered young – even though we’re both on the wrong side of 25. We can’t wait to get stuck into the LIAisons programme, learn from the best, and spend all of our prize money in Cannes (probably on an entrée).”

Zoe Perrin and Riana McKenzie from Clemenger BBDO Melbourne were highlighted as the runner-up duo for their ‘Rest Redemption’ submission.

The Creative Team brief for FortyWinks was provided by Akcelo, who partnered with FBI TALENT CO. for this first chapter of LAUNCH.

Says Michael Kean, CEO, FBI TALENT CO.: “With a world-class Jury and a great body of entries, Dan & Jake’s thinking stood out, so a massive congratulations to them, as well as runners-up Zoe & Riana and the other finalists. I also want to acknowledge and thank all the other teams who put in the time and effort to enter their ideas.”

The entry deadline for the Student Team brief (for Tinder, provided by Akcelo) is midnight tonight (Friday April 26^th). The winning team will secure a 3 month paid internship with Akcelo in their Sydney or Melbourne office.

Creative Team brief for FortyWinks (results):

Winners:
Daniel Borghesi & Jake Rowland (M&C Saatchi Australia)  for ‘Snore Credit’

Runners-Up:
Zoe Perrin & Riana McKenzie (Clemenger BBDO Melbourne) for ‘Rest Redemption’

Finalists:
Amy Morrison (DDB Sydney) & Lucy Karsai (Consultant) for ‘Hoodwinks’ and ‘Death Beds’
Daniel Borghesi & Jake Rowland (M&C Saatchi Australia)  for ‘TiredTok’

LAUNCH is a talent programme developed by leading recruitment firm FBI TALENT CO. providing both student and emerging creative teams in Sydney and Melbourne the opportunity to further showcase their thinking, as well as obtain invaluable education, training and coaching.  Visit: launch.fbitalent.co