Dangerously sexy: new media producer directs first spot for Smitten Kitten for only $3,000


Screen shot 2010-11-15 at 1.47.37 PM.jpgNew Media producer Nicholas Carlton has just directed his first commercial for Smitten Kitten, a Melbourne-based lingerie retailer. The spot was shot for only $3000, and has just gone online.

Carlton is  the creator of the feature length web series OzGirl which was released last year to over 25,000 fans. He is speaking at SPAA this week on New Media.

Screen shot 2010-11-15 at 1.53.57 PM.jpgScreen shot 2010-11-15 at 1.54.25 PM.jpgSays Carlton: “What essentially started off as a spec commercial evolved into a bona-fide commercial after I approached every lingerie brand and retailer in the country with a pitch, effectively bypassing creative agencies and established production companies to get the commercial made.

“From conception to completion the commercial was made in 4 weeks with a crew of 30 professionals, all working unpaid.”

Directed by Nicholas Carlton

Director of Photography — Shyam Ediriweera

Produced by Eduard Jakaj

Executive Producers — Nicholas Carlton and Shyam Ediriweera

1st AD — Jacqui Hocking

Original Music — Dmitri Golovko

Sound Design and Mix — Leon East

Production Coordinators — Julian Costanzo and Tom Davies

Camera Assistant — Katherine Schachte

Gaffer — Chris Hocking

Best Boy — Ric Forster

Production Designer — Charlie O’Brien

Costumes — Ella Barton

Make Up — Kat Bardsley

Hair — David Anthony

Data Wrangler — Corey Barnett

Model Photographer — Ross Campbell

Photographer — Michelle Leong

Unit — Darryl Carlton, Alana Carlton and Sasha Carlton

Written, Edited and Graded by — Nicholas Carlton

Models — Jasie Ubels, Nicola Collie, Brooke Sheehan

Cops — Nick Colla, Cameron Box, James Acok, Paul de Dassel

Special Thanks – Susan Carlton, Shaun Crawford and Olga Carlton