Media strategy specialist Slingshot has won the strategy, planning and buying account for Daikin.
Daikin joins an ever-growing client base of ‘home’ focused clients such as BlueScope Steel, Inspirations Paint, Solahart, UniversalSony Home Entertainment and Sanitarium.
Says Dan Tosh, national marketing manager, Slingshot: “We really like the way that Slingshot approaches media strategy and how they take it to ground in implementation. As a marketing team we are always looking for the competitive edge and appointing Slingshot supports that.”
Slingshot CIO and partner Simon Corbett (pictured above) said securing the Daikin business was another highlight in the Slingshot story: “Every time Slingshot wins a client such as Daikin – the World’s industry leader – we see it as a stamp of approval that we are continuing to develop great work. We are blessed with the clients we work with and Daikin is another brand that everyone would want to work on”.
Slingshot will begin work on the business immediately.