Cutting Edge creative director Finnegan Spencer tackles ‘Together’ theme for TEDxSydney 2016
Cutting Edge creative director Finnegan Spencer recently took part in helping to create the opening title sequence for ideas and innovation platform, TEDxSydney 2016, bringing to life the theme of ‘Together’.
This year the creative organisers opened the brief up to eight directors, to collaborate on the event’s opening titles, calling on each of them to create a 10-second motion piece with the simple brief to creatively represent the ‘X’ from the TEDx logo.
Says Spencer: “I’ve always been a huge fan of TEDx, and have been impressed with the sheer volume of incredible talks on offers. When given the overarching theme of ‘Together’ as a starting point, I took it as an opportunity to visualise, albeit in an abstract way, what TEDx means to me.”
Spencer developed a design language that embodies the multi-layered collections of stories told at TEDxSydney, held this year at the Sydney Opera House.
Says Spencer: “It’s the collection of inspirational insights that makes TEDx so powerful, and the way they come together to make a whole. Of particular joy is finding those talks that really resonate with you, those stories that strike a cord and have the potential to change your views on life.”
6 Comments
Great work as always Finn, really cool mate.
A piece of fluff that looks like it belongs on Channel 10, not TEDx.
@Broadcaster – That “piece of fluff” is called motion design and there are whole industries built upon the craft that it is.
@MD
Thanks, I had no idea what motion design was, wow, amazing to discover such a thing. As if anyone on this blog doesn’t know what Motion Design is. There’s good motion design and bad motion design. This one is fluff, despite the spin put on it in the PR writing (which is more creative than the fluff, in this case). “Developed a design language”? Wow it’s red and there’s some X’s.
There were other TedX animations made, some of them are as poor as this, some of them are excellent. Look at the Collider example. A lot more thought and production value in their motion design.
@Broadcaster – Spot on. The Collider example is awesome as well. I like it. But if you would use your own rationale, isn’t it also just “a piece of fluff”. I can hear you already, “Wow it’s grey and there’s some shapes.”
@MD let’s get beers, this is going somewhere.
True, most of those TedX intros (all 8 or 10 of them or whatever) were very fluffy overall, and it’s disappointing the designers didn’t use the opportunity to do something with a little more thought behind it, given that Ted is usually about deep thought.
But to get down to it what really stood out to me was that the fluffiest of them all (this one) decided it needed or warranted a high-brow PR release whose language and hyperbole entertained me more than all the animated intros combined.
While we’re getting beers, get the PR writer for that company one too. And some chips.