Aussies who ordered KFC home delivery on Halloween were in for a “spooky surprise” thanks to a KFC activation campaign created by Ogilvy Sydney and brought to life in partnership with Menulog, opr, MediaCom and Geometry.
By simply selecting the “Trick or Treat” menu item on their Menulog order, KFC customers received a special Halloween-themed KFC delivery, from delivery drivers dressed as Cursed Colonels, to a KFC three-piece band & popcorn chicken treats. The activation aimed to surprise, thrill and delight unsuspecting customers.
Says Ben Smith, creative director, Ogilvy Sydney said in true KFC fashion the activation successfully flipped the Trick or Treat tradition on its head – delivering unexpected, but highly sharable, Halloween-themed surprises to Aussies’ front doors.
“We love working with the KFC team as they are always open to creating unexpected, fun campaigns which stand out from the pack. Our spooky, bespoke delivery experience certainly got Aussies talking about KFC delivery over the Halloween period. The team totally sunk their teeth into bringing this idea to life and we were thrilled at the results.”
Says Kristi Woolrych, chief marketing officer, KFC: “KFC always delivers a good treat, so we used the Halloween activation to put our own twist on Trick or Treat and make our mark on the home delivery market. Halloween was the perfect occasion to say ‘Bucket? Why Not!’ and deliver some unexpected spooky fun.”
Supported on KFC & Menulog social and owned channels on the night of Halloween (31 October), the teaser campaign launched 29 – 31 October, with the activation on 31 October and post-content will run 1- 3 November.
To raise awareness of KFC Delivery on a national scale, the content from the activation was seeded out in a 60” YT edit and 3 x 10” social edits plus supported by PR activity and will be underpinned by a 25% off KFC Menulog deal (KFCTREATS) over the Halloween-kend (1 Nov – 3 Nov).
Ogilvy – Creative Agency
Geometry – Experience & Activation Agency
opr – PR Agency
Mediacom – Media Agency