Cummins&Partners New York, an agency with Australian roots and over 50% Australian employees, has felt the impact of the devastating bushfires and has taken action to help furry friends in Australia all the way from NYC.
At the crack of dawn on Friday, January 10, 2020, the agency scattered around NYC and positioned stuffed koala plush toys in prominent locations all over New York City. Attached to the koalas was a QR code directing folks to the Koalas of NYC Gofundme page to spread awareness and raise money for WIRES (Wildlife Information Rescue and Education Service) – the largest wildlife rescue & rehabilitation charity in Australia.
Says Rachel Mitrani, New York native and creative member of the team: “Working at an Aussie-founded ad agency, has made Australia dear to my heart. I’ve been fortunate enough to travel there on business and spend time with these iconic and beautiful animals. I absolutely adore them.
“I was compelled to connect New Yorkers to what was happening on the other side of the world. With the demands of life these days, it’s often difficult to really understand the impact of the bushfires unless you’ve experienced Australia for yourself.”
Since launching less than 2 days ago, we have already generated awareness across all continents through millions of impressions, snaps, and tags (@koalasofnyc) raising thousands of dollars, not to mention, the hundreds of heartfelt messages and encouragement flowing in from followers and passersby on the streets.
“I’ve loved seeing the reactions to our koalas. This activation reminds people of the kindness and humanity that still exists in the world. How a team, a city, a world can come together in times of crisis and shed a little light. The juxtaposition of some of the world’s most unique wildlife amongst a concrete jungle like New York City is what is so moving about this.”
In a world of fragmentation and environmental concern, this is a movement that unites, holding so much relevance and longevity. Significant global interest has already proven that.
All photos and videos continue to be posted on the official Koalas of NYC Instagram page @koalasofnyc.
Please continue to spread the word to save Australia’s most iconic and treasured wildlife, our country and its people! Your support is deeply appreciated.
To donate: Please donate to WIRES via the Koalas of NYC Gofundme page.