cummins&partners changes game forever with ‘The World’s First Crowd Sourced 3D Printed QR Code, Live Streamed Via Go Pro To A Smart Phone Or Tablet Device, Drone Delivery Ticket System Project’ for Creative Fuel Conference


CREATIVE FUEL 12.16.50 PM.jpgIn a world first innovation using the most cutting edge technology in the world, cummins&partners has shifted the paradigm of what constitutes creativity in a campaign for the inaugural Creative Fuel Conference, to be held at Carriageworks in Sydney, on July 28.

‘The World’s First Crowd Sourced 3D Printed QR Code, Live Streamed Via Go Pro To A Smart Phone Or Tablet Device, Drone Delivery Ticket System Project’ allows the creative community of Australia to engage with technology in an immersive, tangible manner through first person human-to-drone interaction.

To create this bespoke innovation for Creative Fuel, the creative team at cummins&partners spent many minutes looking at award winning case studies on youtube.

Through weeks of intensive R&D, The World’s First Crowd Sourced 3D Printed QR Code, Live Streamed Via Go Pro To A Smart Phone Or Tablet Device, Drone Delivery Ticket System Project was refined. As this was happening, more time was spent crafting the case study video than doing the idea.

To do this, cummins&partners joint executive creative director’s Jim Ingram and Ben Couzens live-tweeted Paul Middleditch, creator of iconic films such as “The Big Ad”, to turn the vision into a compelling case study film.

Said Ingram and Ben Couzens at exactly the same time: “We felt it was important to get somebody famous to make the film to give it an extra level of gravitas that it may have otherwise lacked.”

Middleditch was immediately excited by this ambitious project: “I was immediately excited by this ambitious project.”

The World’s First Crowd Sourced 3D Printed QR Code, Live Streamed Via Go Pro To A Smart Phone Or Tablet Device, Drone Delivery Ticket System Project was beta-tested by some of the heaviest hitters in the Australian creative industry. Luminaries such as Ben Coulson, Ant Keogh, Steve Back, Grant Rutherford, Ben Welsh, Richard Muntz, Brendon Guthrie, and David Ponce de Leon, were given a first hand glimpse of this ingenious melding of advertising, marketing, and technology. All were impressed into gasps of speechlessness after first providing an interesting sound-bite for the case study.

Says Jodie Sangster, Creative Fuel CEO: “Creative Fuel is a new event designed by creatives for creatives- and we wanted a campaign that 100% reflected that. I am delighted that cummins&partners wanted to work with us as they are recognised as a creative powerhouse in Australia. We gave them artistic license to develop a campaign specifically for the creative community – and they did just that. I think the results are outstanding- and unique for Australia.”

Punters can get involved too by simply hashtagging: #TheWorlds1stCrowdSourced3DPrintedQRCodeLiveStreamedViaGoProToSmartPhoneDroneDeliveryTicketSystemProject.

Or if the QR code link is undergoing maintenance, punters can buy tickets direct at

Agency: cummins&partners

CEO: Sean Cummins

Managing Director: Chris Jeffares

Executive Creative Directors: Jim Ingram, Ben Couzens

Creative Viceroy Specialising in Writing Leading Edge Marketing Communications/Writer: Alex Wadelton

Directions in Art/Art Director: Connor Beaver

Senior Integration Manager: Emma Wynne

Head of Broadcast: Jess Thompson

Production Co-ordinator: Adèle Whineray

Chief Strategy Officer: Adam Ferrier

Art Drummer: Frank Trobbiani

Senior Art Director: Aaron Lipson

Broadcast Assistant: Alex Karantzas

Director of First Impressions: Alex Teal

Account Executive: Alexander Sexton

Senior Creative: Andrew Englisch

Client Services Director: Ben Epstein

Community Manager: Bianca Fioritti

Managing Director: Bronwen Gwynn-Jones

Senior Art Director: Chay O’Rourke

Senior Copywriter: Chris Ellis

Managing Director: Chris Jeffares

Integration Director: Damiano Di Pietro

Digital Creative: Damien Hashemi

Print Production Manager: David Findlay

Media Co-ordinator: David Hille

Creative Director: David Ormston

Media Manager: Dinie Tarmizi

Senior Retoucher: Ed Croll

Group Digital Media Director: Emma Baston

Digital Media Director: Eliza Malone

Executive Assistant -Talent and Culture: Emma O’Leary

Graphic Artist: Emma Shaw

Digital Services Director: Faye Collay

Producer: Gene Kingi

Junior Integration Manager: Georgia Benjamin

Group Account Director: Georgina Pownall

Creative: Gil Benjamin

Senior Editor: Graeme Phillips

Group Account Director: Hayden Isaacs

Art Director: Heath Collins

Integration Director: Heather Pennell

Integration Manager: Jacinta Hannaford

Designer: Jacob Redding

Producer: Jacqui Rechtman

Digital Media Director: Jared Heliborn

Interactive Designer/Developer: James Gilbert

Finance Manager: Jasmine Cauchi

Integration Manager: Jess Chamberlain

Copywriter: Justine Pearl

Media Director: Jo van de Velde

Integration Manager: Katie O’Callaghan

Operations Manager: Kath Caruana

Finance Manager: Kim Dunstan

Chief Media and Innovation Officer: Kirsty Muddle

Financial Controller: Lara Saunders

Copywriter: Liam Jenkins

Integration Manager: Louise Rutherford

Media Executive: Maddie Jahnke

Group Account Director: Magdalina Triantafyllidis

Digital Creative Lead: Maurice Moynihan

Digital Creative: Mario Djuhadi

Head of Operations: Michelle Wensor

IT Manager: Mike Redman

Chief Financial Officer: Monique Swallow

Integration Diector: Maddy Lehmann

Copywriter: Nick Milde

Senior Copywriter: Nick Munt

Art Director: Chris Northam

Director of Content and Sponsorship: Nigel Camilleri

Integration Director: Ollie Ward

Senior Developer: Phil Caithness

Senior Art Director: Paul Hermes

Integration Director: Rosie Bean

Senior Designer: Rowan Hammerton

Integration Director: Sarah Beer

Studio Manager: Scott Hagart

Chief Digital Officer: Scott Heron

Group Media Director: Sharni Ames

Integration Manager: Sophia Idrizovic

Creative Services Director: Stevie Tortosa

Resource Manager: Tina Ferreira

Media and Innovation Manager: Tom Johnson

Copywriter: Tom Vizard

Interactive Designer – Developer: Tony Zourkas

Integration Manager: Victoria Beranger

Media Manager: Victoria Camilleri

Planning Director: Virginia Pracht

Graphic Artist: Vivian Dumergue-Sanchez

Digital Strategist: Zac Martin

Production: Plaza Films

Director: Paul Middleditch

Producer: Peter Masterton

Director of Photography (SYD): Daniel Ardilley

Camera Assist (Syd): Harley Van Valen & Alby Orellana

Director of Photography (MEL): Graeme Phillips

Camera Assist (Melb): Adèle Whineray

Editing: The Editors

Editor: Dave Whittaker

Colourist: Christine Trodd

Post Producer: Nicoletta Rousianos

Audio Production: Risk Sound

Sound Engineer: Matt Thompson

Drone Construction

Consultant Digital Director/Freelance Drone Enthusiast: Ian Lyons

Client: Creative Fuel

CEO: Jodie Sangster

Head of Marketing & Communications: Lauren Trembath

Marketing Manager: Kathy Pieprzyk

With thanks to:

Steve Back (Ogilvy, Australia)

Ben Coulson (GPY&R, Australia and New Zealand)

Brendon Guthrie (Ogilvy Melbourne)

Ant Keogh (Clemenger BBDO, Melbourne)

Richard Muntz (JWT Melbourne)

David Ponce de Leon (BD Network, Melbourne)

Grant Rutherford (Publicis Mojo, Sydney)

Ben Welsh (M&C Saatchi)