Cummins&Partners has hired Andy Copeland as its chief data and technology officer. Copeland leaves IPG Mediabrands’ Reprise after almost four years, most recently serving as its head of ecommerce.
This new appointment compliments Cummins&Partners decade long integrated offering of creative and media. The agency has invested heavily into their media and data capability and has its own trade desk, DMP and media billings now in excess of AUD$ 50 million.
Copeland’s appointment will continue to build the agency’s ability to give Marketers a connected point of view across messaging, media and purchase touchpoints.
Says Copeland: “I’m impressed by the depth of capability in the Cummins&Partners business and I believe that their integrated approach to creative, media, data and technology provides a genuinely connected perspective in their dealings with clients.
“I’ve always thought of data and technology as invisible enablers of more meaningful brand storytelling and consumer connection. Creative, delivered through media, is ultimately the lens through which a consumer views a brand and I’m excited about integrating consumer-led data and technology thinking into Cummins&Partners’ already impressive creative and media capabilities.”
Says Sean Cummins, CEO, Cummins&Partners: “With all the sophistication in Marketing today, we hope to bring a level of simplicity to our clients by providing a connected and integrated view of the world. With Ecommerce growing at an accelerated rate, this was a natural extension to our business. We are thrilled to welcome Andy on board.”
Copeland joins recent appointments in Sydney including Meredith Ansoul, head of media.