Cripps Nubake celebrates founder ex-convict William Cripps in new spots via SCA, Tasmania
William’s is the latest offering by Tasmanian bread company Cripps Nubake, into the local premium bread market. Its packaging sees a mysterious fellow wandering through Tasmanian landscapes, referencing quality home-grown ingredients and bright colours of the seasons.
Southern Cross Austereo produced the TVC, celebrating the legacy of the company’s founder, ex-convict William Cripps, and his wife Eliza. To accompany in-store launches, the 90sec spot and 30sec cut-downs have rolled out this week in Tasmania.
Agency – Southern Cross Austereo (Tas)
Account Manager – Georgie Rowe
Executive Producer – Tim Boric
Writer/Director – Andrew Quaile
Production Co-ordinator – Amanda Lucas
Production Assistants – Tim Whybrow / Jon Fabian
DOP – Matthew Romanis
Editor/Colourist – Thomas Devenish
Composer/Singer – Héloise
Guitarist – Lee Mallinson
Music/Audio Engineer – Jason Howard
Client – Cripps Nubake
4 Comments
I give to you… The reason a radio station should stick to radio
Just brilliant!
Every baker knows you put the seeds on top BEFORE the bread goes in the oven. Crap ad
I bought a loaf of Williams wholemeal sandwich sliced bread on Friday. From Woolworth’s , Sandy Bay.Went to use it today (Monday) and it is growing long hairy mould!