Creatives for Bushfires: Call out for agencies to come together to provide support to Australia’s bushfire impacted communities
In the aftermath of Australia’s current bushfire crisis, countless communities across Victoria, NSW and South Australia will need the help of professional communicators, marketers, advertisers, creatives and digital platforms to help rebuild their livelihoods.
Creatives for Bushfires is currently a Facebook page where agencies and professionals can pledge their in-kind support to helping these devastated communities in their rebuild efforts when the time is right.
Creatives for Bushfires is calling on agencies big and small from Australia and around the world to get involved and pledge support from skilled advertisers, communicators, writers, marketers, PR practitioners, designers, illustrators, videographers, animators, directors, photographers, community engagement practitioners, media buyers and other industry professionals.
With enough interest on the Facebook page from the creative industry, we will create a dedicated Creatives for Bushfires website where agencies can list their skills and the in-kind support they can provide Australia’s fire devastated communities in the future.
We will then provide this website to impacted communities across Australia to draw in-kind support from in future, should they wish to.
Creatives for Bushfires has been created by Melbourne-based communications agency, Upstride, whose founder and managing director Jane Metlikovec is from Gippsland.
Says Metlikovec: “At Upstride, we were thinking about what we could do to help, but we know the scale of this crisis requires much, much more than what we alone as a boutique agency can provide. The collective skills of the entire creative community can be much more effective in aiding Australia’s heartbroken communities in their rebuild efforts when the time is right.
“If you are a creative agency or experienced professional keen to donate your time and skills to helping this future effort to help get these communities back on their feet – please let us know via the Creatives for Bushfires Facebook page.
“Together we can help shattered people, businesses and communities by giving our skills – be that in chronicling their stories, crafting content, making and placing future ads, assisting with community engagement, promoting fundraising events and more.”
Image credit: AAP/Andrew Brownbill (sourced online)