B Corp agency Paper Moose has launched a mobile game, created entirely in-house, to highlight the value of entertainment and humour in purpose-led brand advertising and marketing.
“While brand purpose is serious business, we don’t believe that seriousness is the best way to reach audiences,” says Co-Founder and CEO Nick Hunter.
“We believe most people have had enough of worthy advertising and yearn to be entertained. We work to make purpose-led brands more accessible rather than holier-than-thou. After all, the last few years have been serious enough.”
Boasting a strong purpose-led portfolio including Australian Ethical, Felix Mobile, NSW Environmental Protection Agency and Brighte, Paper Moose is dedicated to leveraging and empowering business as a force for good.
Starting out 11 years ago as an entertainment production house, the creative agency is known for championing playfulness and humour as an essential ingredient in its approach to creativity that sparks positive change.
The video game is live now, so put your best (carbon) foot (print) forward and bounce through the Wild West of Purpose. Be warned it’s highly addictive and a little bit odd.