Crafty Beggars hijacks billboards all over New Zealand in a new campaign via DDB New Zealand
Late on Thursday night last week a group of crafty guerrillas hijacked six billboards around Auckland city as well as in Hamilton, Wellington, Christchurch and Dunedin, making other businesses’ billboards their own in a new campaign via DDB New Zealand.
New Zealanders should stay tuned as there is talk of more hijacking in the pipeline.
Agency: DDB
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: James Conner
Copy Writer: Christie Cooper
Group Business Director: Scott Wallace
Account Director: Susie Darling
Senior Account Manager: Jonathan Rea
Account Executive: Hannah Powell
Producer: Andy Robilliard
Editor: Steve Gulik
Designers: Phillip Swaine & Ashleigh Yates
Client: Lion Nathan
Assistant Brand Manager, Craft: Geoffrey Kidd
Marketing Manager, Mainstream & Craft: Jonte Goldwater
Brand Manager, Craft: Mark Scown
5 Comments
This is bad.
i think it is good!
It’s great! i like the video.
Always wanted to do something where you take over other peoples ads, but was told the client would get fined. Hopefully the earned media out ways the fine!
this ad is just so edgy i just cut myself on it