Country Racing Victoria says ‘It’s got it all’ in latest brand campaign relaunch via Balance


Screen Shot 2015-08-03 at 3.07.44 pm.jpgCB Exclusive – Creative agency Balance has continued its relationship with Country Racing Victoria with an August 1 brand campaign relaunch titled ‘It’s got it all’.

Balance set out to build on the strong foundations created for the brand over the past 6 years of “Get your heart racing” and “it’s a great day out”.

Says David Gullotti, creative director/partner, Balance: “Research told us consumers wanted to engage with the spirit of Country Racing – the way racing should be. They also wanted more than just a race day experience. They want a connection to the bush and the local regions – to sample produce, wines, entertainment, the landscape and unique local attractions.”  

With the total support from the State Government this campaign will have unprecedented reach throughout metro and regional networks. The Full Page PRINT 1.jpgcampaign will be supported by state-wide TV, radio, outdoor, print alongside a website relaunch.

Says Darren Galley, marketing and business development manager, Country Racing Victoria: “We worked with the team at Balance on developing the original “Get your Heart Racing” Campaign. In the 5 years since that campaign launched Country Racing’s awareness and likeability has improved substantially. The new “It’s Got it All” campaign evolves the brand and will develop a deeper more meaningful connection with the consumer. Balance have been integral in every aspect of the development of the Country Racing brand and have been tremendous advocates and partners for us.”

Agency: Balance

Client: Country Racing Full Page PRINT 2.jpgVictoria

Client Representative: Darren Galley / Rita Catania

Creative Director: David Gullotti

Senior Art Director: Tim McDougall

Art Director: Lee Sampson

Writer: Tim O’Shea

Account Manager: Tanya Gnoato

Head of Account Service: Trent O’Sullivan

Head of Digital: Rebekah Kamsky

Director – Lizzy Bailey

Producer – Darren McFarlane

DOP – Aaron Farrugia

AC – Ellery Ryan Jr

Editor – Richard Hamer

Original Music – Rob Upward

Half Page PRINT 3.jpg