Coopers Brewery unveils next chapter of ‘Forever Original’ via Special and EXIT’s Conor Mercury

Coopers Brewery is spotlighting moments of everyday originality with the launch of its latest national campaign, part of its ‘Forever Original’ platform via creative agency Special and production company EXIT.

Set around the familiar ritual of a game of pool at the local pub, the new campaign, directed by Adelaide local Conor Mercury, celebrates those small, unscripted moments where individuality shines.

Rolling out nationally, the integrated campaign spans broadcast, cinema, out-of-home, digital and social.

Client: Coopers
National Marketing Manager: Kate Dowd
Brand Manager: Jess Douglas
Campaign Manager: Lucy Noblet
Social and Digital Manager: Aaron Child

Agency: Special

Production Company: EXIT
Director: Conor Mercury
Managing Partner: Wilf Sweetland
Managing Partner: Declan Cahill
Executive Producer: Leah Churchill-Brown
Head of Production: Jacquie Riley
Producer: Luke Kneller
DOP: Germain McMicking
Editor: James Ashbolt
Grade: Edel Rafferty
Online: Jamie Scott
Music: Level Two
Sound: Rumble Studios
Sound Engineer: Sean Wilkinson
Stills: Charlie Hawks, Hart&Co

Media Agency: Atomic 212

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