Compare the Market shows how the meerkats are here to help in latest campaign via VCCP Sydney

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Insurance comparison service, Compare the Market has released four new online films via VCCp Sydney demonstrating how Aussies can save money at a time when they’re feeling the pinch on their wallets and looking to cut down on household expenditure.


The films find Aleksandr and Sergei tackling lockdown life, whether they’re struggling with home parenting, putting on some iso-kilos, cutting car costs or delivering an all-encompassing package of savings ‘meersures’, the meerkats are all in to help Aussies during these trying times.

Says Michael Goodhew, general manager – brand, Compare the Market: “Given the current climate and production limitations in light of social distancing measures, Compare the Market, alongside our creative agency VCCP, decided to create these compelling films from existing footage, giving consumers a sneak peek into ‘lockdown-life’ with the meerkats.

“Not only do these films entertain by depicting Aleksandr and Sergei in relatable moments that many of us have found ourselves in while social distancing at home, but they also convey an important message for Aussies looking to save on the household budget – it really does pay to compare.”

Says Paul Sharp, creative director, VCCP: “As well as providing some valuable tips on making savings, they aim to bring a bit of a smile in these tricky times.”

These online films were a co-production between VCCP Sydney, Compare the Market, Passion Pictures and Fanatic Films, using existing footage that was produced for previous Australian and UK campaigns.

Creative Agency: VCCP Sydney
Creative Director: Paul Sharp
Copywriter: Michael Dawson
Senior Account Manager: Sannidhi Mehta
Group Account Director: Elizabeth Barnett
Managing Director: Suzie Roberts
Executive Planning Director: Kim Feitelberg

Editors: Ricky Murray (CTM), Russell Masters (Fanatic Films)
Designer: Marcus Lambinon (CTM)
Production Company: Passion Pictures
Producers: Eloise De Pomeroy, Sue Hind

Brand and Campaign Coordinator: Amber Hagan
Brand and Campaign Manager: Carolina Perez Rebolledo
General Manager, Brand: Michael Goodhew
Chief Marketing Officer: Chris Catchpoole