CommSec relaunches with ‘Seagulls’, in swan song campaign for CommBank via M+C Saatchi ~ directed by Collider’s Dylan Duclos
M+C Saatchi has launched its final campaign for CommBank, as it relaunches CommSec with a new brand identity, strategy and campaign.
The platform, Invest Smarter, is predicated on a brutally simple thought. Everyone is talking about share trading, but most are lacking the insight to really know what they’re talking about.
Directed by Collider’s Dylan Duclos, the film is deadpan and satirical, with his trademark cinematic restraint and love of the slightly surreal.
Says Kieran Moroney, Creative Director, M+C Saatchi: “In the world of investing, hype can make animals of the best of us. It pulls us towards the herd and makes the loudest voices sound like the smartest. So for this campaign, we built a world where those instincts are playfully taken to the extreme. The result shows how CommSec helps Australians cut through the noise and invest smarter.”
Re, M+C Saatchi’s specialist brand design team, refreshed the identity across all touchpoints, turning the iconic brand beacon into a distinctive, adaptive pattern to highlight CommSec’s multi-dimensional features and benefits.
Says Jeremy Hogg, National ECD, M+C Saatchi: “There’s been a lot of great work on CommBank from the 14-year partnership with M+C Saatchi. It’s fitting that this last piece feels like a new chapter rather than a continuation, and something that everyone who touched it can feel immensely proud of.”
The broader campaign, including still photography by the Pool Collective’s Saskia Wilson, showcases how Commsec’s long-standing leadership in insight and expertise can help customers rise above the market noise to make more informed decisions.
CLIENT | COMMSEC
James Peereboom, General Manager, Marketing
Robin Patrick, Executive Manager, Marketing
Crystal Ching, Brand and Campaign Manager
Bret Bidenko, Acquisition and Media Marketing Manager
CREATIVE AGENCY | M+C SAATCHI
Jeremy Hogg, National Executive Creative Director
Kieran Moroney, Creative Director
Bryce Waters, Senior Art Director
Georgie Waters, Senior Copywriter
Codee Mac, Art Director
Simon Wassef, Chief Strategy Officer
Maya Mausli, Executive Strategy Director
Topher Jones, Client Experience Director
Jennifer Clucas, Account Director
Jo Movizio, Senior Account Director
Michelle Browne, Senior Integrated Producer
DESIGN | RE DESIGN
Sally Garcia, Managing Partner
Nick Hill, Group Creative Director
Oscar Brooks-Luscombe, Senior Motion Designer
Shane O’Brien, Senior Designer
PRODUCTION | COLLIDER
Rachael Ford-Davies, Managing Partner / Executive Producer
Tom Slater, Executive Producer
Dylan Duclos, Director
Grégoire Lière, DOP
Jackson Dickie, Production Designer
Joanna Mae Park, Costume Designer
Grace O’Connell, Editor
POST PRODUCTION | FIN Design + Effects
VFX Supervisor, Mikey Brown
Flame Artist, Jacob Street
Colourist, Yanni Kronenberg
Executive Producer, Emily Newbould
Production Manager, Dan Gray
CASTING | BYRNE CREATIVE
Sarah McGrath, Casting Director
SOUND + MUSIC | SONAR
Matteo Zingales, Composer
Timothy Bridge, Head of Sound
Sophie Haydon, Executive Creative Producer
Haylee Poppi, Head of Production
Ellie Brandwood, Producer
STILLS PRODUCTION | THE POOL COLLECTIVE
Saskia Wilson, Photographer
Caitlin Perz, Executive Producer
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