Commonwealth Bank launches IdeaBank website – $10k up for grabs for best future of banking idea
In an Australian first, Commonwealth Bank Group today announced details of IdeaBank; a new idea generation site and online community that allows customers and budding inventors to help collaborate, create and shape the future of banking.
Launching this Thursday – December 8 – as part of the Bank’s Centenary, Commonwealth Bank IdeaBank allows people to make suggestions and post ideas on ways they feel banking can evolve and improve. The interactive platform also gives the community the ability to discuss, promote and demote others’ ideas, democratically elevating the most popular ideas and bringing these to the Bank’s attention for possible implementation.
From apps and products to suggestions for better customer service, Commonwealth Bank IdeaBank welcomes ideas from anyone in Australia. Launching with a Future of Banking theme to help celebrate the Bank’s Centenary, the Bank will reward the creator of one of the most popular ideas with $10,000 in March 2012 – voted on by both customers and the Bank’s leadership team.
Says Andy Lark, chief marketing and online officer, Commonwealth Bank: “We’re incredibly excited to bring this pioneering platform to life and looking forward to a future that includes greater collaboration with customers to turn mutually beneficial ideas into reality. Never before have our customers been so empowered to both contribute and vote for innovation and improvement. I’m delighted that we’re able to pioneer in this space and harness the collective power of our 10 million plus customers, and work together to build a Bank that’s always one step ahead.”
“Technology has played a critical role in our past 100 years of Banking, helping us grow and continually improve, therefore it’s only natural that we continue to invest in this channel to both differentiate our brand and offer stand out customer service, experience and now contribution.”
Commonwealth Bank IdeaBank is a long-term initiative from Commonwealth Bank and will diversify in 2012 to include more categories across all sectors of banking and financial services.
Commonwealth Bank is Money Magazine’s 2011 Bank of the Year, and thanks to the recent migration of customers to a new core-banking platform, the Bank is one of the most technologically advanced in the nation.
To pre-register and to view the hype reel for Commonwealth Bank IdeaBank, visit: commbank.com.au/ideabank or join the Twitter conversation using #CBAIdeaBank
11 Comments
10 grand? Those cheap fuckers.
When a business that earns 4 billion in profits crowd-sources for ideas to further strengthen their business, you’d think they could at least pay market rate.
Agree. Greed. Greed Greed.
‘We have have no ideas. Give us yours. We’ll give you a whole $10,000.”
Fuck off.
Just a cloud based sever that doesn’t charge you for the privilege of extracting your money, doesn’t rip people off blindly with crazy credit card rates, gives world class online financial education so people can live better. Has some vision to deal with ethical investments and avoid the greed that has pushed the average person to have to bail out the lousy bankers for running things badly.
just sayin’
Sounds like CBA will become the Dell of banking
What about an Internet? That would fix CBA.
And maybe they should sell some laptops. Big yellow ones!
Or maybe use this Internet to ask everyone what color the laptops should be?
Oh crap, it’s a bank not a electronics brand, but let me run that past the Internet first.
I feel a #qantasluxury coming on.
trending!
…
Wow somewhere people can leave feedback. Sorry but this is utter shit, whenever banks do something it just reeks of profiteering. I would like to see something really different and not looking to line their own pockets.
Comm Bank, why end this idea generation plan at a banking sector? Why not extend it to other ideas ? Cumberland Manufacturing Centre Inc , is incorporating a club for good ideas and will arrange an expo in the western suburbs , the seat of manufacturing. The ideas we seek are directed at what can be manufactured in Australia rather than IT and software.
But our plan is different to the Shark tanks. We will vet and train the inventor on the way forward, the commercial law and the Corporations law aspects. Most inventors don’t know if they want an investor and what that means under the Corps Law for minority shareholders. Most don’t know how much it costs to market the item once it has passed bench top testing and tooling. We do as we have done it all before.
check out the web site -all the gurus of the world are there too
John