CommBank apologises for controversial ‘Bomb Hoax’ Olympic spot via M&C Saatchi, Sydney – CBA’s Andy Lark tells B&T debacle was ‘not newsworthy’ and the spot was not approved – close source tells Campaign Brief it was
UPDATE: CommBank has apologised for the controversial ‘Bomb Hoax’ Olympic spot featuring C, A, N and T, released last night on its YouTube channel.
A CommBank spokesperson said this afternoon: “The Commonwealth Bank apologises for the online video released to its YouTube Channel. We acknowledged some concerns were raised and the material was withdrawn this morning.”
Later this afternoon CBA’s chief marketing and online officer Andy Lark told B&T the debacle was “not newsworthy” and that the video was not approved.
However, since then one source close to the situation told CB the video was definitely approved by CommBank, which is why CommBank apologised and not the agency.