Commonwealth Bank has launched its first ever podcast series, titled ‘Leave Nothing To Chance’ – where small business owners hear insights from other business owners, created by Redengine SCC.
The podcast was brought to life through the development of episodic content and the sourcing of talent, along with audio and screen production. The agency was also enlisted to advance the podcast in a promotional campaign that ran across Acast, Facebook and Outbrain.
Hosted by stand-up comedian and former lawyer, Yianni Agisilaou, the podcast features a variety of small business owners. Each week real small business owners discuss real business issues with other owners such as money management, attracting customers, generating growth and managing finances.
Says Jye Smith, head of strategy and general manager at Redengine SCC, who produced and directed the series: “It needed to be a story told from the people who truly leave nothing to chance – small business owners.
“Not just a spokesperson or theorist, we speak with Eat Drink Play founder Alex Adams, a boutique PR agency and a renovation project management company, to name a few, in the hope listeners can genuinely benefit from the business knowledge shared, including the wins and fails explored each week.”
Creative Agency: Redengine SCC
Head of Strategy: Jye Smith
Creative Director: Duncan Shields
Senior Art Director: Baptiste David
Group Account Director: Andrew Killey
Account Executive: Madie Zillhardt
Recording Studio: King Sound Studio