Coles takes a nostalgic trip down memory lane in latest Christmas brand campaign via Big Red


Coles is inspiring customers this Christmas launching a magical new campaign via Big Red, that thanks Australians for allowing Coles to be part of their Christmas for over 100 years.


The new campaign takes Aussies on a nostalgic trip down memory lane focussing on what is truly important at Christmas time: family, friends, presents, food and fun.

Coles chief marketing officer Lisa Ronson said the campaign is designed to connect with customers in a meaningful way and allow them to reflect on all the things that make their Christmas magical: “We really wanted to show an appreciation for those around us and thank the people who have let us be part of their Christmas for over 100 years.

“The theme of this year’s campaign really aligns to our vision of becoming Australia’s most trusted retailer. Throughout the campaign, we want to pay tribute to the people who have made Christmas truly magical over the years, starting with our millions of customers.”

The campaign is launching with three advertisements including:
– A 45 second Brand ad which is focused on the ‘nostalgia’ of Christmas using historic footage of Aussie Christmas’ past and throwbacks to Coles advertisements throughout the years. The soundtrack is the classic track from the cult TV show The Golden Girls “Thank-you for being a friend” sung by Aussie kids and finishes with a heartfelt thank-you from Coles ambassador Curtis Stone.

– A 30 second Product ad which is focused on inspiring customers and providing them solutions to solve their “what are we eating” problem. It’s focussed on the new quality Own Brand products that set Coles apart this Christmas including fresh Aussie Prawn and Garlic skewers and the magical Chocolate Melting Dome pudding which are products that will make Coles the destination for convenience this Christmas.

– A 15 second value ad which highlights how Coles is lowering the cost of entertaining this Christmas and is the destination for the best value food and drink solutions.