Colenso BBDO Auckland wins Australia/New Zealand’s only Print Lion with Silver for Amnesty
Colenso BBDO Auckland picked up a Silver Lion in the Press category of Cannes 2010 for the Amnesty campaign ‘Beating’, ‘Execution’ and ‘Rebels’. The provocative ads show that by ignoring Amnesty membership calls and street collectors we are in turn ignoring serious human rights issues. It shows crowds gathering around execution, beating and brutality scenarios, but instead of facing inward as a crowd normally would, they are facing outward. Turning their backs on human rights.
It was the only win for Australia and New Zealand with Australia failing to gain a single shortlist. Colenso BBDO Auckland scored all six of New Zealand’s shortlists with three for the Amnesty campaign and three for Vespa GTS 300 Super.
The Grand Prix was originally awarded to Ogilvy Mexico for its Scrabble campaign. However, as AdAge reports, this was revoked when it was revealed that the campaign had been entered in the festival before. The new Grand Prix winner, elevated from a Gold Lion, is runner-up Almap BBDO, Sao Paulo, for its Brazilian campaign for Billboard magazine. Press Lions Jury president, Mark Tutssel, Leo Burnett’s global chief creative officer, discusses the winning entry here.
12 Comments
Did someone wake up on the wrong side of the bed? Sick of reading headlines, “Australia wins ONLY xxx”. These things are bloody hard to get – surely we should be focusing on the positive?
That is brutally simple, awesome print. Well done.
I don’t like this ad, it’s not true. We don’t turn our backs on world issues. So get fucked and don’t underestimate the public or depict them as apathetic.
Maybe they are repulsed by the horror?
I donated every month to amnesty for a few years. decided to stop it, mainly because they kept hassling me over the phone every month to get me to up my donations.
And after I cancelled, they still kept hassling me.
I look at that ad, and instead of a crazy Afgan with an AK47, I see a backpacker working in the phones in a call centre in sydney.
As an aside, listen to the earth fm radio entry from Leos.
Among the ‘thousands of people who recorded messages for world leaders’ you can hear Todd Sampson and several other Leo staffers.
The power of a convincing entry is again proved.
Fuck the cause. It’s all about the award. Well done. No-one gives a fuck about the quality of the dish washing liquid in a Cannes-winning ad.
So much anger on this post! They won an award, the ad is AWARD school level. No-one wins, everyone-wins.
Life moves on.
Even for an award show print ad, it’s a pretty weak idea.
But hey all those credited get to update the CV. So well done there.
At least people voted for these winners. We’ve now got a PM that no one voted for!
Agree basic idea but intellectually bereft.
3.16
‘people’ voted for them? re-read about your post, and think about it.