Following factory fire in 2025 Cocogun creates bold new brand identity for Universal Habitat
Independent creative agency Cocogun has created a new name, visual identity, branding system, website, and social media presence for the company formerly known as Universal Shower Base.
The rebrand comes in the context of a company relaunch following a factory fire in 2025, which destroyed much of the company’s stock and manufacturing capability. Rather than a death blow this was used as an opportunity to reflect, reset, and rebuild.
Over the course of 2025, Universal Habitat relocated its facilities and now operates from a completely off-grid factory in Tooradin, Victoria, Australia. It’s self-powered and designed to create a system that loops, breaking the cycle of extraction, waste, and harm. Delivering best-in-class bathroom products, but in a smarter, more sustainable way.
At the core of the Universal Habitat product range are eco shower trays made completely from recycled plastic bottles. Each tray is built with at least 226+ of them, and is designed to be tougher, more durable, and more flexible, than anything else on the market.
The new name and look is designed to better reflect who this iconic company is, what they do, and how they do it. To set the scene and celebrate Universal Habitat’s commitment to high quality products that are built to last a lifetime, the opening statement on the new website is: WE HOPE YOU NEVER BUY ANOTHER PRODUCT FROM US EVER AGAIN.
Says Rebecca Lowery, CEO, Universal Habitat: “This is not just a rebrand or a cosmetic change. It is the result of thirty years spent questioning how manufacturing should work, what it costs people, and what it costs the planet. When our factory burned down, we were forced to make a decision: rebuild the same system we had before or finally build the system we had always wished existed. We chose the second option. The construction and bathroom industry has spent decades looking and sounding exactly the same while producing mountains of waste and disposable products nobody was ever meant to keep. We had absolutely no interest in blending into that landscape. We wanted the new identity to feel uncomfortable in the best possible way. It’s bold, provocative and intentionally different because we believe the future of manufacturing should be too.”
Says Chiquita King, Co-Founder and MD, Cocogun: “The Universal Habitat team is an awesome reminder of how important conviction is for creativity to thrive. They had a vision, stuck with it and embraced everything we put in front of them. It’s a joyful collaboration.”
Says Mollie Starr, Brand Director, Cocogun: “Bec and her team told us they didn’t want to follow any category conventions, which will forever be music to my ears! The brand was inspired by what we called the biosphere, a world long left by humans, overgrown and wild. Aerial landscapes filtered through fluro gradients alongside a technical type system, gave us a rich playground to work within. We wanted to strike a balance between clean precision and flashes of color, creating a call to action to choose better products.”
The new Universal Habitat brand is live now. For more information, visit universalhabitat.com/
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